Studios were losing leads because no one could respond fast enough. I built an AI-driven engine that keeps the conversation going automatically, turning missed inquiries into trial members.

The system was slow enough that staff stopped using it and logged everything manually at end of day. I rebuilt it into a real-time tool teams could rely on during peak hours, across 4 phases over 18 months

Before every promotion event, staff rebuilt eligibility lists by hand from scratch. I redesigned it into one workflow where eligibility, attendance, and results live together.

Travel agents on Stuba scrolled through hundreds of hotels to find the right one. I redesigned search to surface hotels agents were most likely to book using past bookings and peer trends, while keeping full inventory accessible. The platform launched globally and reduced search time by 20%.